Visual Identity

1."CAS"  is short for "cars", and is its partial tone. It means it is a type of product for cars.
2."K" is short for "KARAOKE". It means it is the A/V multimedia product in car.
3."A" means NO.1. It means Coagent pursues NO.1 conception in car multimedia industry.
4."CASKA" means the NO.1 brand in-car A/V multimedia products. About the red " ",
it means Coagent fills the gap of in-car A/V multimedia industry, which leads the main way
in Hi-tech area.
5.The angle of  " " adown, the right-angled side upturned, and it is higher than other letters of
"CASKA". It means the brand of Coagent is increasingly strong. As a leader in this area, we
guide the tide of science and technology.

Corporate logo

logo standard

standard black & white picture, highlighting picture

In order to meet the needs of the media, it is necessary to use black & white picture and highlighting picture as legends besides the colorful figure, which can ensure the consistency of our brand’s public image. These two pictures can be used as the single color printing advertisements in the newspaper or so, and please be strict to use them following the regulars.

regulars of the single color logo

Use regulars of single color logo, single color highlighting. Use 4 colors printing. You can choose the figures as follows because of the limited conditions in printing or materials.

use regular of the four-color logo’s brightness

The use effect of the logo’s color in different gray scale background is shown on the right. ( as the pictures )

The standard-blue of logo should be changed to white if the black on the background is above 50%. Do not choose gray scale of dark colors as background because it is too similar with the color of logo.

Note: in order to get the best effect, the standard-blue of logo should be changed to white if the black on the background is above 50%, but the standard-red needn’t. all the figure should be standardize and cannot be changed at will.

Wrong way of using the brand logo
The logo cannot be changed in any way. Please remember that all the logos should use carefully to ensure the consistency of the brand’s public image.
Some of the common errors are shown on the right.
1.The logo cannot be compressed or elongated in any way.
2.The standard letter and background of logo cannot be stroked.

Outdoor ADV design